In “The Lean Startup,” Eric Ries presents a methodology for developing businesses and products efficiently, minimizing waste, and maximizing learning. Ries introduces the concept of the “lean startup” approach, which advocates for iterative product development, rapid experimentation, and validated learning.

The book outlines principles and practices for entrepreneurs and startups to build and grow successful businesses in uncertain and rapidly changing environments. Ries emphasizes the importance of testing assumptions, gathering feedback from customers, and adapting strategies based on real-world data.

In The Lean Startup, readers will learn how to build sustainable startups, create a minimum viable product, and implement lean thinking in their entrepreneurial journey.

Available in paperback edition, this book is a must-read for entrepreneurs and business leaders looking to innovate and scale efficiently.