Great by Choice by Jim Collins is an insightful exploration of what differentiates companies that thrive in uncertainty and chaos from those that falter. Through extensive research and analysis, Collins and his team identify key factors that enable certain organizations to not only survive but excel during tumultuous times. The book presents a framework for understanding how discipline, innovation, and rigorous decision-making contribute to sustained success.

In Great by Choice, readers will discover the principles of “10Xers,” companies that achieve ten times the results of their industry peers, and learn how they navigate unpredictability with a combination of boldness and caution. Collins provides practical examples and actionable insights, making this book a vital resource for business leaders, entrepreneurs, and anyone seeking to foster resilience and adaptability in their organizations.

Available in paperback, Great by Choice is essential reading for those looking to enhance their strategic thinking and drive exceptional performance in an unpredictable world.