Hooked: How to Build Habit-Forming Products by Nir Eyal is an essential guide for entrepreneurs, product managers, and designers looking to create engaging products that keep users coming back. This book delves into the psychology behind habit formation, providing a comprehensive framework known as the “Hook Model,” which illustrates how successful products encourage user engagement through a cycle of Trigger, Action, Variable Reward, and Investment.

In Hooked, readers will learn practical strategies for designing products that not only attract users but also create lasting habits. Eyal combines behavioral psychology with real-world case studies from companies like Instagram and Pinterest, offering valuable insights that can be applied to any industry. This book empowers innovators to create products that deliver value while fostering customer loyalty and engagement.

Available in paperback, Hooked is a must-read for anyone interested in understanding the principles of habit formation and enhancing product design.