Measure What Matters” is a thought-provoking book that emphasizes the importance of setting and tracking meaningful goals to drive organizational success. Authored by John Doerr, the book introduces the concept of Objectives and Key Results (OKRs), a goal-setting framework that has been widely adopted by some of the world’s most successful companies.

Through real-world examples and case studies, Doerr demonstrates how OKRs can align teams, foster transparency, and enhance accountability. He shares insights into how companies like Google, Intel, and others have utilized OKRs to drive innovation, growth, and performance.

“Measure What Matters” offers practical guidance on how to define objectives, set measurable key results, and track progress effectively. By providing a clear roadmap for aligning individual and team efforts with organizational goals, the book serves as a valuable resource for leaders, managers, and individuals seeking to elevate their performance and make a lasting impact

– Paperback Edition