The 22 Immutable Laws of Marketing (Paperback Edition) is a classic and influential marketing book that reveals the unchanging rules behind successful brands, businesses, and market domination. Written by marketing experts Al Ries and Jack Trout, this book breaks down the most powerful principles used by global brands — and shows how you can apply them to your own business, product, or personal brand.

Inside this powerful guide, you’ll learn:

• Why being first in the customer’s mind is better than being better

• How to position your product so it sells itself

• Why trying to appeal to everyone weakens your brand

• The “Law of Focus” — the most important secret in marketing

• Why the strongest brands create a niche and own it

Whether you run a business, are a startup entrepreneur, sell online (Jumia / social media), or want to build a high-demand personal brand, this book gives a clear roadmap for winning your market without wasting time or money.

Perfect for:

• Business owners and marketers

• Social media sellers (WhatsApp / Facebook / Instagram)

• Entrepreneurs, startups, and personal brands

• Students studying business, branding, or marketing